Trademark celebrations are far from a novel concept, although some would suggest that the increased prominence of personal branding has facilitated a need for players to do something uniquely special after they score.
Cole Palmer, for example, sought to trademark his shivering celebration with the UK Intellectual Property Office earlier this year.
With Viktor Gyökeres reportedly on his way to England, the Swedish hitman may fancy going down a similar route to Palmer. His ‘mask’ celebration has become a crucial part of the player’s brand, and it’s easy to imagine t-shirts sold on Etsy or eBay with a silhouette or graphic design of Gyökeres’s mask at the front and centre.
While the celebration is simple in its execution, allowing for Sporting CP supporters to easily copy every time a camera pans in their direction, there’s plenty of mystique behind it. However, Gyökeres seemed to reveal his inspiration last year.
